To all videographers, having a strong process is one of the most important skills to master. This is a core strength and belief of Motion Blur Productions, an emerging photo + video studio. In 2019 they started working with clients, using their core belief to provide a better experience and value to each one of them.
For most clients, though, the behind the scenes work matters far less than the final product. Trust is key in the creative/client relationship, so to build that trust a trustworthy mark was needed that would represent a strong process and demonstrate value through motion towards the final product.
As we developed the logo, our goal was to create a flexible identity that was able to be used across multiple platforms in print and digital applications. After extensive research into past and present film processes, we loved the form and function of a film clap-board.
The slate closing provides an audible and visual cue for the beginning of a scene — much like MBP's mission to provide value from the start to finish of a project.