MOTION BLUR PRODUCTIONS

PROJECT FOCUS
PHOTO + VIDEO, PROFESSIONAL SERVICES

motion blur productions —

a PHOTO + VIDEO studio that cares about VALUE

AND process.

Creative Strategy

Logo Design

Print Design

Style Guide

challenge

To all videographers, having a strong process is one of the most important skills to master. This is a core strength and belief of Motion Blur Productions, an emerging photo + video studio. In 2019 they started working with clients, using their core belief to provide a better experience and value to each one of them.

For most clients, though, the behind the scenes work matters far less than the final product. Trust is key in the creative/client relationship, so to build that trust a trustworthy mark was needed that would represent a strong process and demonstrate value through motion towards the final product.

APPROACH

As we developed the logo, our goal was to create a flexible identity that was able to be used across multiple platforms in print and digital applications. After extensive research into past and present film processes, we loved the form and function of a film clap-board.

The slate closing provides an audible and visual cue for the beginning of a scene — much like MBP's mission to provide value from the start to finish of a project.

PRINT

DESIGN

GOAL

Printed materials can feel old fashioned and obsolete, but are still an important part of any business's success. Our design is clean and modern, incorporating the diagonals into an identifying feature for the brand. This will help clients feel that Motion Blur Productions appears established, valuable, and reputable — regardless of how long they've been offering their services.