This project was done for a new brand with a huge goal: to change the world. Agriculture plays a part in everything for everyone, from the department store to the dinner table. The real challenge with this project was tailoring the design to an older demographic, while still attracting users new to the agriculture industry.
This project was enormous, and there was a lot on the line. I was the sole designer on this project working for a start-up—I stretched my comfort zone, learned new skills, constantly researched trends and actively tested solutions.
Since the project was so large, I started with a strategy session. Through that, I learned about the industry, demographics, and the heart of the company that I would be working so closely with. From there, I created stylescapes, a logo, and then the identity took shape.
I worked closely with developers to realize my client's vision through Ui design, conducted Ux research and presented strategies for design elements, designed a booth experience for the National FFA Convention, and much, much more.