agzaga

PROJECT FOCUS
logo + Identity Design, web design

Agzaga — an online store bringing agriculture to the next generation.

Just to name a few:

Brand Strategy
Creative Strategy
Visual Identity
Print Design
Ui/UX Design

challenge

This project was done for a new brand with a huge goal: to change the world. Agriculture plays a part in everything for everyone, from the department store to the dinner table. The real challenge with this project was tailoring the design to an older demographic, while still attracting users new to the agriculture industry.

This project was enormous, and there was a lot on the line. I was the sole designer on this project working for a start-up—I stretched my comfort zone, learned new skills, constantly researched trends and actively tested solutions.

APPROACH

Since the project was so large, I started with a strategy session. Through that, I learned about the industry, demographics, and the heart of the company that I would be working so closely with. From there, I created stylescapes, a logo, and then the identity took shape.

I worked closely with developers to realize my client's vision through Ui design, conducted Ux research and presented strategies for design elements, designed a booth experience for the National FFA Convention, and much, much more.

leap into the future of ag

why leap?

In agriculture, tradition is king. I buy here because my dad bought here and so did his dad—that's the old process. We wanted to keep that idea in mind, but we also believed that farmers deserve an easier solution to purchase supplies. Through hundreds of meetings, we realized the heart of the operation:

We were trying to change the world, minds, and traditions. My solutions needed to feel familiar, look trustworthy, and set a new standard in Ag. I'd call that a leap.